Advertising Campaigns

Lynx Make Love not War

"The campaign encourages fans to embrace peace in every aspect of their lives."

"Built around the idea that the world’s a better place when we focus our passions, the campaign aims to raise awareness of the Peace One Day project."

"This ambitious project will cost a whopping 9 million dollars to create."

Lynx Make Love not War 5 Paragraphs

• You will notice that the leaders of each country are looking strong and confident and each is sitting or standing next to their partner ready to make a decision about what to do next. You will be holding your breath throughout the advert until you then can exhale with relief with the sudden change of scenario. 
• There are many different places including, Vietnam, Iraq, Russia, and North Korea. The audience it is trying to attract, I would say are from early teenagers to middle aged people. The advert does include some sexism, in which at the start you can see up the Russian girls skirt. 
• The advert creates a dark mood that then changes into a happy mood. The theme of the advert is a mix of suspense, love and action. The actor’s faces are all serious and concerned looked. But as soon as the fireworks and huge sign of the husband and wives face appear, the females faces light up.
• This advert is a huge change in scenarios from Lynx’s usually scantily clad women running to men spraying themselves with Lynx. Lynx have gone for the more serious approach with creating a dark war atmosphere.  I am surprised that Lynx didn’t get told off for including North Korea in the advert, because it is none as a secret country that is behind closed doors.
• The advert lasts one minute. There is an extreme amount of detail and suspense within the advert itself. You get immersed into the advert from the intense, dark music and images, like the one above. The images through out the advert indicate a world war, but then it suddenly goes from dark into light. Until about halfway suspense and jeopardy are surrounding you. The advert is taken very seriously throughout.

Perfume Essay

B321 Analytical Assignment A comparison of the representation of men in fragrance advertisements from the 1970s, 1980s and 2010s Chaps Musk By Ralph Lauren

I have chosen to compare 3 different advertisements that cover a range of representations:
(Balenciaga 1970s, Chaps Musk by Ralph Lauren 1980s, Lynx Make love not war 2013)