Austin Powers

After watching the Austin Powers advert with tom cruise as Austin Powers. One of the action and adventure conventions was combat and action such as the frequent use of guns and the amount of explosions going on. Tom Cruise is playing Austin Powers, Tom Cruise is usually featured in Action movies. It include lots of suspense and explosions, combat and conflict using guns and rockets. Speed and motion with use of cars and helicopters. Although it is a spoof it has quite a crude script. The camera angles used consisted of, tilt pan and pan shot.

There are heroes and villains as well as eye candy for the male audiences, Gwyneth Paltrow is wearing a tight uniform and the camera angle starts off at her shoes and goes up. There are lots of stunts with parachuting into a car at the start and shooting down a helicopter in mid air. This is a very good advert.

Lucozade Adverts

Lucozade The Edge Advert

This is a good idea of how lucozade can give you the 'edge' in sport.

This advert shows off the fact that if you drink the product lucozade. You are more likely to win races or just overall do well in sport. I really like how at one point it shows a runner competing against another runner, and the one who had lucozade wasn't breaking a sweat whereas his opponent was struggling. At the end it shows the bike race finishing with the length of the lucozade bottle between the winner and runner up of the race. The whole advert is very cleverly done, and I really like it.

Lucozade The Edge:     http://www.tellyads.com/show_movie.php?filename=TA0656
Lucozade Aids Recovery:  http://www.tellyads.com/show_movie_vintage.php?filename=VA0418




I used Tellyads vintage to watch another Lucozade video: Lucozade aids recovery claims that it will make you fit and healthy, shows us that mums love it and recommend it. It includes a little boy in his pyjamas who is clearly unwell, his mum then gives him lucozade and it claims to have made him better. So if you buy lucozade it means you care about your children. If you don't it means you are not as loving to your children.

DUFFY AND DIET COKE

My first impressions of this advert was that it was very realistic. Using a real person and real situations. It starts off with Duffy finishing a concert as she is a singer. She gets a minute to relax and gets on her bike with a can of diet coke, rides to a super market singing a song. By using Duffy this is called celebrity endorsement. In a way there is cross promotion with Duffy and Coke.
Diet Coke is meant to attract females rather than males. As Duffy is a female it makes more sense. Coca Cola are trying to get the message across that Diet Coke is a sense of freedom. Overall I think that the advert is very good Gets the message across well.

James Bond meets Coke Zero

Today we had our first ever Media Studies lesson. We focused on the topic of 'advertising' and started by watching a short advert. This advert was an example of cross promotion. This is where one company joins with the other to sell their product. For example the advert we watched was a cross promotion of Jams Bond and Coke Zero. The advert seems to be well done, the whole advert seems to be set inside an actual coke bottle or can. Which think i quite cleverly done. The advert includes some sexism in it as well by showing a view of women in high heels which a man would find appealing. The music in the advert is corresponds well as it is the Bond theme, There are a variety of scenes, such as men fighting, cars being driven around in what looks like to be a desert these are iconically James Bond themed as they are Aston Martins. This particular scene used canted camera angles. It was slanted because it created a sense of danger and fast driving.