James Bond meets Coke Zero

Today we had our first ever Media Studies lesson. We focused on the topic of 'advertising' and started by watching a short advert. This advert was an example of cross promotion. This is where one company joins with the other to sell their product. For example the advert we watched was a cross promotion of Jams Bond and Coke Zero. The advert seems to be well done, the whole advert seems to be set inside an actual coke bottle or can. Which think i quite cleverly done. The advert includes some sexism in it as well by showing a view of women in high heels which a man would find appealing. The music in the advert is corresponds well as it is the Bond theme, There are a variety of scenes, such as men fighting, cars being driven around in what looks like to be a desert these are iconically James Bond themed as they are Aston Martins. This particular scene used canted camera angles. It was slanted because it created a sense of danger and fast driving.