This is the image I wsa thinking of using for my advert, it was originally grainy and low definition but I have aded a sort of water colour affect that makes it look not as low definition. Hopefully this can work, but I may have to take a completely new image on the weekend.
This could be my bottle that I will use as it has got a ridged effect on the bottle to represent adventure and even waves that are on show in the image.
My advert title is "Horizon" and motto "There are not limits".
The target audience is outgoing, athletic people between the ages of 18 and 40.
The appeal of this fragrance is that the motto gives you reassurance that you can be confident in yourself and push yourself when doing something athletic.
I chose the colour scheme because I feel it creates a calm, tranquil atmosphere.
We discussed this extensively in class (darkness of image, pixellation, character not really visible) and you are going back to the drawing board.
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