Iron Man Audi E-tron

This advert includes two huge corporations, Audi and Iron Man. The us of co branding between these two massive companies is very effective. 

The advert starts off with Iron man on the floor looking back at what has happened previously, a flashback. Explosions and heart racing suspense grips you into the advert. It is saying that he has been through hell that day, not forgetting him jumping out of a destroyed plane in mid air catching falling civilians. His hero side is being shown as well as his weakened side. Then after he takes his mask off whilst injured on the ground, 'It's never a bad day at work' pops up on the screen in the typical Audi font. Iron Man is then shown getting into his Audi E-tron, in a suit looking 100% better, like nothing has happened. Even though this is quite mis-leading, it also shows that there is nothing to worry about because you have an Audi E-tron. It ends with him driving the Audi E-tron extremely quickly down the road. This is boasting about how amazing and cool the car is and if you buy this car, you are going to be like Iron man. 
I then says at the end 'Engineered for Iron man'. This gives us and idea of the audience it is trying to capture, middle aged men with a fair amount of money.
Not forgetting the good use of celebrity endorsement with Robert Downey Jr.  
This whole advert has its pro and cons, but overall I think It is very effective in grasping the watcher.