This starts off with Daniel Craig and another man, they seem to be wearing identical clothing. Daniel Craig is being chased by the bad guys and out runs them, so then the bad guys see the man wearing similar clothes s Daniel Craig. The advert comes to life as soon as we enter the train. Inside is a completely different world. People wearing posh, expensive clothes, poker and drinking champagne, each room tells a story. Action is going on all the time and he is always in the centre of the screen. Conventions used in this advert are, suspense and jeopardy and speed and motion with him entering what seems to be an ice room and sliding across it weaving back to forth. He is made as Mr perfect and doing everything amazingly well. He is a hero with everything he messes up. He ends up entering his final room, with another celebrity singing, P
ixie Lott. James Bond then sees the men behind him and runs off. An attractive lady gives the other man Heineken. The advert ends with James Bond parachuting off a bridge.
Overall this advert is very good in the way it portrays James Bond and Heineken together.
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