The new link to my evaluation:
http://www.slideshare.net/alexlinnell99/how-to-become-a-tree-surgeon-59813872

Production Log

PROPS/Setting:

For our film "The Unseen" we didn't use a huge variety of props, but those that we did use are very effective and relevant to the time and plot in which the film is in and about. 
Our main prop is defiantly the photos of the royal family, the black white effect on them gives off an ancient vibe appropriate for the history of them. To get the photos we had to do some research such as look up about the Royal Family and their history, Prince John being born with epilepsy helped us figure out our film plot. So we gathered up photos of Prince John and his relatives. 
Due to Prince John's disability he was seen as as an embarrassment to the prestigious family. 
The setting, Claremont Mansion the childhood home to Queen Victoria was again very relevant and a smart choice for our film setting, and is full of history. 

E4 Research

E4 is a British TV channel. originally launched as a companion to Channel 4 on 18th January 2001. The E in E4 stands for entertainment.
On 16th December 2004, Channel 4 announced that the subscription channel would return to digital terrestrial TV. 
E4 was viable as part of the basic Sky satellite subscription package, due to a long term contract with Sky it only became free to watch in May 2008. 
In May 200, E4 introduced "First Look", showing episodes of popular programmes of the time such as Come Dine with Me and Hollyoaks. 
As of today E4's most popular exclusive TV show is  The Big Bang Theory

The target audience are young teens (14) to late twenties/early thirties (30) of both genders

The Inbetweeners fits into the E4 channel, due to the age attraction that it possesses, for the more mature audiences. E4 is not a channel for younger audiences and requires a fairly high level of maturity whilst watching. The Inbetweeners is a good example of this, due t the crude humour 

I couldn't find anything about The It Crowd being on E4 but it was on channel 4 Skins
The Inbetweeners
The Big Bang Theory
The Ricky Gervais Show
Rude Tube
New Girl
The Mindy Project
Brooklyn Nine-Nine
Empire
The 100
The Goldbergs
Agents of SHIELD


I used Wikipedia and the E4 website to find out the information

Power point slides

I was having difficulty embedding my Slides to the Blog so here is the link to the SlideShare with my power point.

http://www.slideshare.net/alexlinnell99/how-to-become-a-tree-surgeon-53608864

Spy kids analysis prep

1.      The gender is not stereotypically used in this extract due to the equality represented throughout; no damsels in distress apart from you could say when she was pacing up and down at the wedding looking nervous whereas the man clearly wasn’t. Race and nationality is not stereotypical, we see people of a variety of different ethnicities in the airport and then at the wedding there I almost a white side of the isle and Hispanic side of the isle, each for the two people getting married. The female spy represent stereotypical  spies by her changing of outfits and when they were both on the Eiffel tower the man flicks the wedding ring towards her with such precision and accuracy and she just catches it with ease and without looking we instantly know that they are not ordinary people.  Family, love and marriage are strange because at the start we clearly hear that the only thing that spies are scared of are other spies, so when two spies get marries it is very odd and peculiar they are like two very different people falling in love, both from being different nationalities makes for the love interest even more unlikely, but that doesn’t stop them getting married. The families at the wedding were all very proud to be there. The bad guys represent your typical bad guy’s vehicles and weapons, big dark helicopters with big guns and missiles, and then when the camera really focuses on the helicopters they are in formation and surrounded by dark clouds indicating that they are a threat and should be taken seriously. Love and marriage is conveyed in this extract by  the use of the iconic setting of Paris to convey a love interest, a romantic dinner together with fireworks going off also supports this. 

Fragrance Advert

This is the image I wsa thinking of using for my advert, it was originally grainy and low definition but I have aded a sort of water colour affect that makes it look not as low definition. Hopefully this can work, but I may have to take a completely new image on the weekend.

This could be my bottle that I will use as it has got a ridged effect on the bottle to represent adventure and even waves that are on show in the image.

My advert title is "Horizon" and motto "There are not limits".

The target audience is outgoing, athletic people between the ages of 18 and 40.
The appeal of this fragrance is that the motto gives you reassurance that you can be confident in yourself and push yourself when doing something athletic.

I chose the colour scheme because I feel it creates a calm, tranquil atmosphere.

Advertising Campaigns

Lynx Make Love not War

"The campaign encourages fans to embrace peace in every aspect of their lives."

"Built around the idea that the world’s a better place when we focus our passions, the campaign aims to raise awareness of the Peace One Day project."

"This ambitious project will cost a whopping 9 million dollars to create."

Lynx Make Love not War 5 Paragraphs

• You will notice that the leaders of each country are looking strong and confident and each is sitting or standing next to their partner ready to make a decision about what to do next. You will be holding your breath throughout the advert until you then can exhale with relief with the sudden change of scenario. 
• There are many different places including, Vietnam, Iraq, Russia, and North Korea. The audience it is trying to attract, I would say are from early teenagers to middle aged people. The advert does include some sexism, in which at the start you can see up the Russian girls skirt. 
• The advert creates a dark mood that then changes into a happy mood. The theme of the advert is a mix of suspense, love and action. The actor’s faces are all serious and concerned looked. But as soon as the fireworks and huge sign of the husband and wives face appear, the females faces light up.
• This advert is a huge change in scenarios from Lynx’s usually scantily clad women running to men spraying themselves with Lynx. Lynx have gone for the more serious approach with creating a dark war atmosphere.  I am surprised that Lynx didn’t get told off for including North Korea in the advert, because it is none as a secret country that is behind closed doors.
• The advert lasts one minute. There is an extreme amount of detail and suspense within the advert itself. You get immersed into the advert from the intense, dark music and images, like the one above. The images through out the advert indicate a world war, but then it suddenly goes from dark into light. Until about halfway suspense and jeopardy are surrounding you. The advert is taken very seriously throughout.

Perfume Essay

B321 Analytical Assignment A comparison of the representation of men in fragrance advertisements from the 1970s, 1980s and 2010s Chaps Musk By Ralph Lauren

I have chosen to compare 3 different advertisements that cover a range of representations:
(Balenciaga 1970s, Chaps Musk by Ralph Lauren 1980s, Lynx Make love not war 2013)

Hancock Question 3

In the extract we watched in Hancock, there was a lot of strong representations of each character, this included Hancock himself, the prisoners, the policemen and the criminals. 

Hancock represents an almost anti hero in the way that he does have super powers and attempt to save peoples lives but he also is an alcoholic and is a prisoner so he must have done something bad in the past. Hancock causes destruction but only when defending himself, his intention is not to kill innocent good people but to protect them even if that means blowing up a few cars in the process. Hancock is a calm, cool and cleanly shaved, masculine, typical superhero, with his flashy, tight outfit that completes him. 

The Prisoners are stereotypes in the way that they all look rather thuggish and ragged, tattoos and shaved head adds to the classic bad boy prisoner. They are not intimidating when they speak to Hancock, they represent themselves as easygoing and welcoming.

The policemen and women are doing their job as in fighting back at the criminals, they all look up to Hancock when he introduces himself after rather dramatically flies in. There is a policewomen who was shot so that represents a damsel in distress.

The criminals are wearing their classic black masks with two eye holes and one mouth hole. They have a stack of weapons and have hostages ready to be killed. they are causing destruction and pain for the protagonists. 

Lighting Prep

Master and Commander

This is a historical 19th century pirate action and adventure movie. The conventions are combat and conflict and suspense and jeopardy and some parts are speed and motion. The tension is created when you see a bleak outline of the enemy ship, Sudden burst of action, Atmospheric , Use of warfare with cannons and the thick fog around the ship. Gets the adrenaline rushing for the audience. 

Captain makes it clear he is boss, well respected, Suspense, View of ship, Rag doll body affect and death, panic. Good organisation and preparation for battle. Constant updates for the captain and persistent instructions towards the crew. There antagonist is the enemy French ship firing cannons at them. The Captain is a heroic protagonist the way he owns and commands the ship with a certain courage and coolness. Saves crew when cannons of enemy ship is fired, by telling everyone heads down! Captain remains calm and cool even when there is destruction happening around him. Sudden silent fire of cannons. Drums rolling create climax and atmosphere. Heavy fog reduces vision. View of the ship being shattered by enemy fire. Crew listens to the captain easily. Crew desperation to fire back at the enemy but they can’t this creates suspense and jeopardy.   Weak officer of the watch; Lots of combat and conflict going on this is typical for an action and adventure. View of much bigger enemy ship creates and sense of fear. Pacing around the ship and orders echoed around the ship. Occasional silence to create atmosphere; Patient waiting crew ready for orders adds to the atmosphere. Getting weapons ready for combat.
When we hear the drum roll there is a dietetic or ambient sound. The drum roll is the warning sign, pace quickens, war cry. 

Social Stereotypes

This is Sheldon Cooper from the hit TV comedy The Big Bang Theory. Sheldon is a science geek who doesn't understand anything about the aspect of Human Socializing. No sense of appearance and is very self confident.

Perfume Essay

Advert 1: Lynx Make Love not War (Television Advertisement 2013)

There is an extreme amount of detail and suspense within the advert itself. You get immersed into the advert from the intense, dark music and images, like the one above. The images through out the advert indicate a world war, but then it suddenly goes from dark into light. Until about halfway suspense and jeopardy are surrounding you. The advert is taken very seriously throughout.how?

The overall indication of this advert is to create world peace and embrace it. This is the official Peace One Day advert, which cost £9 Million to make and produce.

You will notice that the leaders of each country are looking strong and confident and each is sitting or standing next to their partner ready to make a decision about what to do next. You will be holding your breath throughout the advert until you then can exhale with relief with the sudden change of scenario. because of what? There are many different places including, Vietnam, Iraq, Russia, and North Korea. The audience it is trying to attract, I would say are from early teenagers to middle aged people. The advert does include some sexism, in which at the start you can see up the Russian girls skirt. The advert creates a dark mood that then changes into a happy mood. The theme of the advert is a mix of suspense, love and action. The actor’s faces are all serious and concerned looked. But as soon as the fireworks and huge sign of the husband and wives face appear, the females faces light up. This advert is a huge change in scenarios from Lynx’s usually scantily clad women running to men spraying themselves with Lynx. Lynx have gone for the more serious approach with creating a dark war atmosphere.  I am surprised that Lynx didn’t get told off for including North Korea in the advert, because it is none as a secret country that is behind closed doors.

When I started watching this advert I felt immersed and very interested in where the advert was taking me. The background music adds a spice of darkness about the situation. Of course the plot is to represent a world war, you are able to see world leaders from powerful countries. I felt a huge change of mood as soon as the fireworks were launched an the US soldier ran up to the Vietnamese citizen and kissed her. This is a very moving advert. Although there are a lot of positives there is also some negatives including the overall ambition of the advert is extremely strange, in the fact that I understand that Lynx are trying to promote World Peace, but I don’t really think that this advert would work. I admire the sheer audacity in which Lynx have made the adverts message. The watchers also get a sense of relief when they realise that there isn't going to be a huge bloodbath after all.

The message of this advert for Lynx Peace is to say that if you wear this product you are against violence, death and destruction and for world peace and making the global community a better, safer place.

Chaps Musk Ralph Lauren (Print Advert 1980s)

 

 The central representation is of a very masculine and self - assured father and son. The setting helps construct the representation because it is clearly the rugged landscape of the bush, probably in Africa. We have a glimpse of the dusty, sun burnt area in which they are located, wild and uninhabited except for the glimpse of the tent which they are camping in. This contributes to the picture of their courage and physical bravery, because there would clearly be some sort of dangers out there, such as dangerous animals.  Their ranger outfits evoke early pioneer spirit. The dark green tone introduces their wildness.

The masculinity is reflected by their upright posture and hands on hips.  
This perfectly embodies the brand values of Chaps Musk 
Two males, one youth about 11 years old and an older male probably in his late thirties.  


A rugged feel comes from not only the rural background but also the grainy effect that encompasses the whole image. This also adds to the masculinity of the advert.
If you look closely at the Chaps Musk emblem on the package, you can see a bull's head. A bull is usually associated as a masculine emblem or animal. A bull is tough, fearsome and proud. The title of the fragrance impacts hugely on the brand image, 'Chaps' is a rather upper class word for man or boy. Students at a public school is a common place where the word Chaps would be used as a way of greeting each other. 'Musk' is another word for adore, or scent. Again this word is usually associated with upper class figure of speech.

The advertising agency is Woody Chypre company who create their own fragrances but also help advertise and publicise other fragrances.  It is quite ironic that Woody Chypre has the word 'Woody' in it, this is because chaps musk has a woody feel to it, a sense of outsiderness.  The child has got dirty knees which implies that he has been active and .  The pioneer spirit is noticeable across the whole advert. We can recognise this spirit from the rough, clothing and looks on their faces they have produced, rather stern mood shows us that they have been on a dangerous journey or are about to embark on one.  
We can clearly see that the image is engulfed with masculinity and will continue through two generations, the young boy being accompanied by most likely his father. The texture of the image is rather grainy so we get the feeling of ruggedness and more masculinity.
Dante (Print Advert 1967)

The central representation of this advert is bravery and honour. The dark colours help construct a war like feel to it. The font is and extremely important part of the image, this is due to the boldness and courage it forms, it is very in your face and is certainly the very first thing you witness. The word "DANTE" all in capitals makes the advert seem very masculine, when saying the word "DANTE" sounds intimidating and threatening. The presentation on the fragrance advert comes across as dark and slightly old fashioned in its style. The background colour is pitch black possibly due to the intention of forming a mysterious rather sinister appeal to it. 

The slogan to the fragrance is what adds to make the advert achieve a certain reputation. "The Glory of Rome". This   is clearly a patriotic fragrance targeted towards the people of Italy. The word in the slogan Glory reflects the pride that should be associated when being part of Italy and its prestigious history. The old fashioned tone to the advert intertwines with the mention of Rome's history as it would be inappropriate to include an overly modern feel to it. This fragrance has pride and patriotism written all over it, the slogan has been mentioned and the warrior in the background asking the "X" symbol with his arms looking on into the distance resembles more patriotism. I will  fight for me country an be willing to die doing it. The warrior is not a modern day soldier and is therefore a symbol of Rome's fighters throughout history. The person seems to be blending in with the shadows which you could say is an effect in its own right, to flashback to the idea of it being a mysterious sinister vibe. This is the type of vibe we receive when viewing this impressive unique advert. No special effects such as multiple colours or different interpretations are included which helps with the simple basic presentation that it has. 

Overall this is a fragrance in honour of the glory of Rome and a symbol of its history. The colours, style and images included all represent the motive and intention of the advert. 

Marx Cologne Ad

https://www.youtube.com/watch?v=YBrX7fBkjv8

This is the one that I will probably be using, but I have not yet decided. I like this one because it has action, and some suspense because you are waiting to see if anyone will launch the bombs.
These are some other ones I am considering doing:

Hugo Boss

Calvin Klein Encounter

Lacoste the Big Leap

James Bond and Heineken advert

This advert again consists of cross branding tactics. James bond and Heineken.
This starts off with Daniel Craig and another man, they seem to be wearing identical clothing. Daniel Craig is being chased by the bad guys and out runs them, so then the bad guys see the man wearing similar clothes s Daniel Craig. The advert comes to life as soon as we enter the train. Inside is a completely different world. People wearing posh, expensive clothes, poker and drinking champagne, each room tells a story. Action is going on all the time and he is always in the centre of the screen. Conventions used in this advert are, suspense and jeopardy and speed and motion with him entering what seems to be an ice room and sliding across it weaving back to forth. He is made as Mr perfect and doing everything amazingly well. He is a hero with everything he messes up. He ends up entering his final room, with another celebrity singing, P
ixie Lott. James Bond then sees the men behind him and runs off. An attractive lady gives the other man Heineken. The advert ends with James Bond parachuting off a bridge.
Overall this advert is very good in the way it portrays James Bond and Heineken together.

Iron Man Audi E-tron

This advert includes two huge corporations, Audi and Iron Man. The us of co branding between these two massive companies is very effective. 

The advert starts off with Iron man on the floor looking back at what has happened previously, a flashback. Explosions and heart racing suspense grips you into the advert. It is saying that he has been through hell that day, not forgetting him jumping out of a destroyed plane in mid air catching falling civilians. His hero side is being shown as well as his weakened side. Then after he takes his mask off whilst injured on the ground, 'It's never a bad day at work' pops up on the screen in the typical Audi font. Iron Man is then shown getting into his Audi E-tron, in a suit looking 100% better, like nothing has happened. Even though this is quite mis-leading, it also shows that there is nothing to worry about because you have an Audi E-tron. It ends with him driving the Audi E-tron extremely quickly down the road. This is boasting about how amazing and cool the car is and if you buy this car, you are going to be like Iron man. 
I then says at the end 'Engineered for Iron man'. This gives us and idea of the audience it is trying to capture, middle aged men with a fair amount of money.
Not forgetting the good use of celebrity endorsement with Robert Downey Jr.  
This whole advert has its pro and cons, but overall I think It is very effective in grasping the watcher.

Hugo Boss Advert

He starts off by throwing a paper ball which then creates a large metal ball that bounces off of things bringing them to life such as a motionless car.

This specific scene includes some parkour where he kicks down a wall and makes it so he can walk across it He is in charge of this world. 

Throughout the advert he acts in a cool fashion and is the only real human in the animated world. There are a few colorful women and one man leaning against a traffic light. 

He is standing ontop of what seems to be an old CD player, he exchanges glances towards a lady who has been following him in most of the scenes. 

He has completed his time in mid air and lands perfectly without causing any damage to himself. This is a well done stunt animation part.

Celebrity endorsement is used thorught the advert, the actor is Jonathan Rhys Myers who has been in films such as Bend it like Beckham. He is holding up the Hugo Boss product looking smug and rather 'cool'. The conclusion is that he is in charge of what is going on around ihm and nothing will get in his way. He stands out as being the lord of that land

That bar in Penang Film

Last Thursday we split up into groups and went off with a camera to record a random clip, I dressed up in a typical blue Asian dress, Tom was dressed up as a Peruvian man and Alastair was filming it.
The short film is about a Malaysian lady (Me) who met a Peruvian man (Tom) at a bar in Penang. We suddenly reunite and discuss about past times, we used a pan shot to introduce me. I end up slapping tom in the  face. The genre was meant to be a serious romantic film but turned into more of s messed up comedy. I really enjoyed editing it and doing the whole thing.

Austin Powers

After watching the Austin Powers advert with tom cruise as Austin Powers. One of the action and adventure conventions was combat and action such as the frequent use of guns and the amount of explosions going on. Tom Cruise is playing Austin Powers, Tom Cruise is usually featured in Action movies. It include lots of suspense and explosions, combat and conflict using guns and rockets. Speed and motion with use of cars and helicopters. Although it is a spoof it has quite a crude script. The camera angles used consisted of, tilt pan and pan shot.

There are heroes and villains as well as eye candy for the male audiences, Gwyneth Paltrow is wearing a tight uniform and the camera angle starts off at her shoes and goes up. There are lots of stunts with parachuting into a car at the start and shooting down a helicopter in mid air. This is a very good advert.